Hello, World!
I am an award-winning Senior Producer / Creative Director with over 10 years of experience in advertising agencies, and 12+ years more in film and TV.
I create projects from scratch to delivery - 360 ad campaigns, experiential events, award-winning TV shows, movies and commercials.
Having worked for 12+ years as Sr. Producer, Creative for 7 Paramount Network channels: Nickelodeon, NickJr, Paramount Channel, Paramount Comedy, MTV, Spike, and Paramount+ - I produced thousands of campaigns: OAPs, branded and cross-platform content, top-rated TV shows, and even channel rebranding.
The first-ever family game show on Nickelodeon RCIS was mine - it won a TEFI (European EMMYs) - the first such award in Paramount Network history.
I worked with TV channels and Major studios, IT, beauty, fashion & cosmetic brands, media corporations, appliances and car manufacturers, and Silicon valley startups.
I love creating content, develop and produce concepts that are beautiful and - most importantly - that work!
You can always track my projects on my IMDB page.
I create projects from scratch to delivery - 360 ad campaigns, experiential events, award-winning TV shows, movies and commercials.
Having worked for 12+ years as Sr. Producer, Creative for 7 Paramount Network channels: Nickelodeon, NickJr, Paramount Channel, Paramount Comedy, MTV, Spike, and Paramount+ - I produced thousands of campaigns: OAPs, branded and cross-platform content, top-rated TV shows, and even channel rebranding.
The first-ever family game show on Nickelodeon RCIS was mine - it won a TEFI (European EMMYs) - the first such award in Paramount Network history.
I worked with TV channels and Major studios, IT, beauty, fashion & cosmetic brands, media corporations, appliances and car manufacturers, and Silicon valley startups.
I love creating content, develop and produce concepts that are beautiful and - most importantly - that work!
You can always track my projects on my IMDB page.
TRUSTED BY
the first beauty/fashion campaign for anti-cellulite treatment
that praised the body part it helps the most
that praised the body part it helps the most
Beauty/fashion campaign for upper middle class customers
the first anti-dandruff beauty/fashion campaign
that targeted dandruff as a nightmare that goes away
that targeted dandruff as a nightmare that goes away
Single-shot TVC with CG for a food-lovers media
Fancy TVC for lower middle class-oriented brand
Jewelry sale
4 pre-new year campaign commercials
Jewelry campaign
The first commercial for an ultra low-coster brand of jewelry
that portrayed products as luxurious, giving the audience
the feel of owning something exclusive but affordable
that portrayed products as luxurious, giving the audience
the feel of owning something exclusive but affordable
Comic superheroes attracted customers with funny interactive screens
installed all over their retail network.
installed all over their retail network.
Creative Production (EPKs and the kind) and Localization Producing
for AFM and other film markets for a multi-million dollar movie.
for AFM and other film markets for a multi-million dollar movie.
Energy saving PSA
Social campaign to motivate people save electricity at night.
National NERF competition commercial and event
that attracted thousands of kids and made them fall in love with NERF
that attracted thousands of kids and made them fall in love with NERF
Micro-financial brand launch that conquered the market
Brand launch campaign that helped the brand to conquer 25% of the market within 12 months, and increase brand awareness to 82% within 9 month.
It was so effective the company had their call-center overflown with calls,
and the client had to urgently hire one more call-center.
It was so effective the company had their call-center overflown with calls,
and the client had to urgently hire one more call-center.
Sausages and meats
Malevich poster-style commercial for yummy sausages.
Kitchen brand launch TVC
without a kitchen in it
without a kitchen in it
Series of minimalistic single-shot videos
that made customers remember the brand
that made customers remember the brand
All-3D jewelry commercials
Series of over 10 short commercials made in 3D
for a jewelry discounter brand
for a jewelry discounter brand
Creative: experiential, traditional ads and more
Thanks to decades in advertising, I had the joy of working with the most amazing companies, brands and products - each of them required its own, unique approach to the audience. Creating the voice and the tone of each campaign is my superpower.
TV shows: fresh, innovative, groundbreaking
I conceptualize, produce and direct shows.
Over 200 episodes aired and counting!
Over 200 episodes aired and counting!
On-air promotions, sizzles and live reports
Directing/producing OAPs, I created thousands of videos, reports and interviews from Nickelodeon's Kids' Choice Awards .
My productions brought Paramount Network awards, and even more viewers.
My productions brought Paramount Network awards, and even more viewers.
Orange Carpet walk of Nickelodeon's A-list stars
Co-promo campaign with Nick Russia
Teaser OAP for the new feature
Repeating the TV Series OAP on Nick
International Family Day campaign for the animated TV Series on Nick
New episodes of Blaze TV series announcement
Adam Paloian, supervising director, telling about SBSP characters and concept.
Located in Los Angeles, but for the sake of your project I'm available internationally.
shyanpaul@gmail.com
